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Brand Standards Guide
Design creates culture. Culture shapes values. Values determine the future.
— Robert L. Peters
Who is Oasis Jets?
Brand Voice & Tone, Audience
Primary Logo, Usage, Rules & Restrictions
Typography, Color Palette,
Graphic Elements, Pattern & Texture
Lifestyle, Colors & Editing
Website & Social Media
Letterhead, Envelope, Business Cards,
E-Signature, Thank You Cards
Apparel & Promotional Items
Contents
""Design is not just what it looks like and feels like. Design is how it works."
— Steve Jobs
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